Establishing- there is a variation of shots throughout the trailer. We see a mixture of long and shorts shot and close ups too. Charters are really shown off.
Contextualised- the production company and institution are shown many times throughout the trailer but at different parts. Plot is kind of revealed when we learn that it is about something, which is also the title of the film. Many characters are also show and revealed along with the character and role they play.
Anticipation- trailer starts off with the universal logo, and then moves in to the main part. Change in shots is gradual and smooth and is done with a slight faded effect. Shots are quite wide and clear. Then editing speeds up slightly. Sound effects are given every time a shot changes and normal, like when water is dripping there is an effect for it. Colours are a bit dark and shady. Mid way again the log for Universal is shown. And this sequence is repeated when we see some film, then text, then film and then text. The trailer ends with the date of the film’s release.