Final Films

Smiley 2012 (low budget)

The Budget- ....
The Gross-.....
Institution- Level 10 Films
Director- Michael J. Gallagher
Mareketing Styles- For this film there were very little marketing styles used, if not any ata ll. This film was not hyped up as much as it was a unseccefull film. There was some emntion about it on home websites but apart from that there was nothing really.


The Possesion 2012 (high budget)

The Budget- $14,000,000
The Gross- $49,000,000                 
Institution- Ghost House Productions
Director- Ole Bornedle
Mareketing Styles- For this film there were many marketing styles. The first one would be the offical website for the movie. This is place were you can read about the film and find out other infomation. An ither style would be the trailer, trailers are made to show the audinece what is to come in the film and act as a taster and give you a chance to see some of the film and what it will be like.

The Thing 2011 (genre buster)

The Budget-$38,000,000
The Gross-$17,000,000
Institution- Universal Pictures
Director-  Mathejiss van Heignihijjer Jr
Mareketing Styles- This film can be seen as having a head start in the marketting ctategory. As there was already a existing film called The Thing and this was a sequel so we learn that this film will already be popular, even it is yet to be reased it will still have a already existing fan base so this can be seen as one style of marketing. Websites are also a way of marketing aswell as posters. Another marketing style is the trailer. trailers are made to show the audinece what is to come in the film and act as a taster,

Horror Conventions

The codes and conventions of horror films I think are mostly the same. Sex, drugs, goasts, spirits, death is often what you expect in a horror film and that is what you pretty much get. I think at this very moment horror is going through a majour crisis as there is no originltiy left. Pretty much every horro film you have seen or will see all tie in together and there are a very little amount of films that are horror and are unique. I cant think of a film that was a horror and was differnt, however I think no one can really be blame as it is that type of a genre that does make it hard to come up with something good.

Whatever is said in horror films is also repetaive. 'who's there' is a phrases we have probabbly heard over a million times in horror film. Screaming, shouting and crying is also the same. I think all films lack originlity and we are in need of a good and differnt horror movie.
Props used I horror fils are also the same, almost evey horror film will have a knife used, if not then a axe, gun or another weapon that can kill. We also see the same typical people in horror film, a villian- which can be either supernatrual, a ghoast or spirit or normal and a hero. We also often the little children to make it extra better, I admit it does make it a slight more interesting but it is getting a bit old now.

I think the film that set the bar for all theese horror conventions and codes was Scream. this was the main big film in which we saw it all and in this we see they are all well embedded.

Some codes and conventions horror films follow are

• Use of low key lighting
• low angle shots
• high age rating like 15 or 18
• blurred sound
• young aged characters

The possesion

This film is a supernatraul horror film to do with exorcism. it was realaesed this year around Octobe rtime so the film is still quite new. after watching this film the first time i didjnt really like it as i thought it was a bit boring. the film is aout a young girl wh buys a old box from a yard sale and then becuase of it becomes possesed as it had a aceincient spirit wit in it, which i think was a bit predictable as i instantly thougth it would be something like that.

The reason why i did find it a bit boring was becuase it was just a nother typical exorsicm film and it was predictable. I think the film was ok as it had many partwhich were nice but overall i didnt really enjoy the film a a whole, but I know some people that found it amazing and really enjoyed it. It got a rating of 5.9 which can be considered as good ut i think it could have been better.

There were some parts with in the film where you did jump and you did become grossed out, but it wasnt as i expected a si thpught the fil would be alot better.

The Ring

This film is from year 2002 is a pyschological horror film based around a ring and a little girl and is about a tape which is like a myth and a investigator is after it. When I first watched the film I was really freaked out by it as I found it really scary as I was younger when I did watch it and I still would find it scary if I was to wath it again as I think it really makes you jump alot at many parts. The film is inspired by Japeneese horror nd i think tis was a really good idea as it was a good film. the rating it got on IMBD was a 7.1 out of 10 which i think it a really high rating. The budget of the film was 48 million but it made over 128 million which it a large profit, this shows the film was really succesfull. the age rating on this film is a 15 which shows again gives you a idea of how the film will be.

It includes many elements that scrae you and arevery disturbing which i think makes the film even better. over all i think this film want a dissapointment and i think financially it was very successful and i think it is a good film to watch.

Horror and Comedy Conventions

There are many horror and comedy films out there and there are different convention used for theese types of films. Some films that are a example of this would be; 'Lesbian Vampire Killers' and 'Zombie Killers'

To this we have a change from if it was the genre just on its own. For a film that has both of the genres mixed the music for exaple would be slightly scarry but will have a twist to it also so it is the best of both worlds.

The scenes for this would also be similar. You could have a really scary scene hat would make you jump and then there will be a funny part or a joke after to really amke you laugh. The mix of theese elements is what makes the film of both genres.

Horror and Thriller- Gothika

Gothika is a film that I really enjoyed. It is a double genre film of horror and thriller. This is a film i really liked as I  found it really interesting. the story line of the film is a ghost story. It is about a patiemt at a mental asylum who was once upon a time a psychologist that first worked there. The film was rated as a 5.7 out of 10. I think the film was really good and the film received a low rating and i think it should hve been higher as the film was both interesting and did make you jump as there were some gross parts in it.

I tink the story line of the film is also amazing as I find it is very unique as I havent seen nothing like this before and because fo this i really enjoyed it.

Film advertising - Twilight Breaking Dawn

E-Media

http://www.breakingdawn-themovie.com/

This is the official websie for the film. On the website you instantly notice the background images. the images are of the charaters and they are looking directly at you. There are many diffent things featured on the rest of the page like videos of interveiws and premeirs, photos from on set, posters and links from where you can buy merchendise or the films. This is a graet way of advertising their goods as it is on the hompage and is fully visable. There are also other links to extrenal websites that ar still theirs like Twitter pages and Youtube accounts.

Print

There were many differen print peices released for this film as it was a big things, and the mass advertising made it even bigger. this poster again show eye contact, the eye contact sugested they are looking directly at you and that the poster is aimed andis for the audience or reader of it. The 3 main characters of the film are all featured on the poster. This shows a true represenation of the film as it is relavent.

News values

After looking at the Daily Mail newspaper I picked up a lot of information.

• I noticed they had a lot of negativity in their paper and i realised they always do. they also focus on the negative stuff and then the dramatify it to amke ti even worse than it already is.
• Most of the news they do feature is around famous people and celebrities.
• The paper to me seems really fake and really unrelavent to real news as there is not much of it

Scream 4

This film was a sequeal to the other Scream films. Everyone will ahve seen or even heard about the films Scream as they were very popular and well kown. Scream 4 was the forth film made and personally I think it was like a repeat fot eh other films. I felt it had many parts that were the same and the repetativness amde it then a bit boring as it was made quite predictable. There were some aprts that did make you jump and you would be scared after seeing but I think there could have been so much more. I think they didnt quite succeed in their mission to make the audience scream!

Horror Film Making Techniques

There are many different techniques that are used in the production of makinh a horror film. One would be to think of a story line, horror is a very repettaive genre where most of the things are recyled and are highly predictable, so getting a good  idea would be the first step, i ideathat is fresha nd unique yet still awesome.

Another technique would be to cast proper and appropriate caracters. Charcters that have maybe already stared in horror films and very know the genre very well. Having the right characters is jey as they will be the ones who amke the film.

Another technique used in horror fims is the music and sound, both diagetic and non diagetic. Music normally used can be high pitched, low pitched, to create suspence, and the sound effetcs are to add effects and theese are normallu used to suit the situation of the film or a ceartain scene. Music and sound are key as they play a vital part in the film, the music and sound is what creates the mood ad atmoshere. In horror films we normally see suspensive music taht creates a vibe.

Another technique used i horror films is to ahve a killer or monster. For this any thing can be used whether it is human or a mythical monster. In the past we have seen many like aliens, zombies, vampires, ghoasts, spirits or even animals. the creature agin is a vital part of the film, if it is made well and works welll then it makes a horror film even better.

another technique used would be the extra effects that are added to the films. Sometimes a film can overuse effects and that can go horribly wrong as it can make the film unrealistic and stupid but just the right amount of effetc scan make the film 10x better. An example of a effect used in a horror film could be, how we see the amount of damage done in a film like 'The Day After Tomorrow' the edits and effects showed that the scene really did look realistac and it seemed as if it was all happeneing for real.

Another technique horror film use is the time the are realeaed, normally we see gorror films being realeased around October time for obvious reasons; Haloween and then so on through autumn and winter. the reason for this is because arounf Haloween time is when people would want to see scary films and so becuase of this they are released around that time to create a even bigger hype. A horror film is probably the last film you would want to watch arounf spring and summer time.

Oscar Awards Best Picture - The Last 10 Years

Oscar Awards Best Picture - The Last 10 Years

2011 - The Artist: Director: Michel Hazanavicius

A silent movie star meets a young dancer, but the arrival of talking pictures sends their careers in opposite directions.

2010 - The King's Speech: Director: Tom Hooper

The story of King George VI of Britain, his impromptu ascension to the throne and the speech therapist who helped the unsure monarch become worthy of it.

2009 - The Hurt Locker: Director: Kathryn Bigelow

Forced to play a dangerous game of cat-and-mouse in the chaos of war, an elite Army bomb squad unit must come together in a city where everyone is a potential enemy and every object could be a deadly bomb.

2008 - Slumdog Millionaire: Directors: Danny Boyle

Mumbai teen who grew up in the slums, becomes a contestant on the Indian version of "Who Wants To Be A Millionaire?" He is arrested under suspicion of cheating, and while being interrogated, events from his life history are shown which explain why he knows the answers.

2007 - No Country for Old Men: Directors: Ethan Coen, Joel Coen

Violence and mayhem ensue after a hunter stumbles upon a drug deal gone wrong and more than two million dollars in cash near the Rio Grande.

2006 - The Departed: Director: Martin Scorsese

Two men from opposite sides of the law are undercover within the Massachusetts State Police and the Irish mafia, but violence and bloodshed boil when discoveries are made, and the moles are dispatched to find out their enemy's identities.

2005 - Crash: Director: Paul Haggis

Los Angeles citizens with vastly separate lives collide in interweaving stories of race, loss and redemption.

2004 - Million Dollar Baby: Director: Clint Eastwood

A hardened trainer/manager works with a determined woman in her attempt to establish herself as a boxer.

2003 - The Lord of the Rings: The Return of the King: Director: Peter Jackson

A meek hobbit of The Shire and eight companions set out on a journey to Mount Doom to destroy the One Ring and the dark lord Sauron.

2002 - Chicago: Director: Rob Marshall

Murderesses Velma Kelly (a chanteuse and tease who killed her husband and sister after finding them in bed together) and Roxie Hart (who killed her boyfriend when she discovered he wasn't going to make her a star) find themselves on death row together and fight for the fame that will keep them from the gallows in 1920s Chicago.

2001 - A Beautiful Mind: Director: Ron Howard

After a brilliant but asocial mathematician accepts secret work in cryptography, his life takes a turn to the nightmarish.

Scott Pilgrim Synergych

After watching the trailer and the film poster for this film i think there are a number of similarities that match up. The first one would be the charters that is featured, we see in both the trailer, film and the poster the same character is used and along with this the same clothes have also been worn. Another element is the props, in the poster we see he has a guitar and in the trailer we also discover he is part of a band. Another element is the institution as both are the same. Another Major element is the colour scheme that has been used, we see in both the poster and the trailer as it matches.

 

These are some of the main elements that I have picked out after watching the film, trailer and the poster.

Scott Pilgrim

Trailer

Established

• shows very slow edits
• slow music which show its very calm
• close up and variation of scene length

Anticipating

• music gets louder and speeeds up
• edits beome fatser
• increase in the number of action scene
• becomes more entertaining

Contexualised

• starts of with the logo of the instituation which is Universal
• music picks pace up a little bit
• edits a slightly faster
• plot begins to open up and things make more sense
• more sound

Enigma code

what is a enigma code?
 A enigma code is a opening scene of a film. It is sometimes used to question and confuse the audience.  this can be done in a number of different ways, they can sometimes show a charatcter but not reveil the face or can show a shadow and not show the actual character or object. The purpose of this is to get the audience involved and to gt them thinking, and leaving a question in their mind so the film is still in thier memory. This is used at the begining of a film most of the time and could be connected with a cliff hanger which is also often used in films and both of theese are similar techniques used in films. An example of this is sdemonstrated in the Indiana Jones movie a blogged about earlier. It shows how for the most part of the start we are unable to fully distingush the charater.

Indiana jones movie poster

This is a poster from the movie Indiana Jones from 2003. This movie is adventurous and action packed movie and was a great hit at its time.

The colour scheme used on the poster shows it uses very autumn colours like deep reds and oranges and brown. The colours are also very outdoors and are the colours you would use for a film like this. It shows it goes with the whole Indiana jones theme also.

The clothing worn in the poster shows the character of Indiana Jones. He is wearing he signature film clothing which consists of a hat, the combat trousers and the shirt. The way the clothes are styled are very relaxed and suit the context of the film and poster well. The character is also holding a weapon which in this case is a whip. This is something you would expect the character to be holding.

The character on the cover is also looking directly at you. If you were viewing the poster you would feel really included as it is looking directly towards you.

The tittle of the film shows two different types of font colour, style and sizes. From this you can tell the main title is the ‘INDIANA JONES ARRIVES ON DVD’ this shows this is the main part you should read and that will attract your attention next to the ‘THE ADVENTURE OF’ the colours that are used in the title again follow the autumn theme and are like a sunset as it uses colours like oranges and yellows as is the rest of the poster.

All the text that is featured on the poster is all in capitals form the title and name to the credits and dates. This shows that the capitals are used to attract your attention and draw you towards the text. The text also really varies in size as we have a change nearly for every sentence or part of it.

Indiana Jones

Indiana Jones

Lighting

The lighting in the extract of the film we watched in class varied throughout. From the first minute of the film I noticed the colouring of the overall film was actually really dull and there was a really bland look to it. I think this was because the brightness and contrast of the exposure setting was set really low. I think this was done to go with the theme of the film which was to do with the ‘Wild West.’ Another thing I noticed was there were also many scenes which were shown to be in the dark. Because of this is become hard to see faces of the charters.

At many points of the film I noticed the use of the sun was used very precisely and in numerous parts of the film we saw the sun shining on the charter or object, towards the screen with left us viewing just an outline. I think this effect was used was very dramatic as we were at first unable to identify the character/object. I think this devise was used so that we were able to identify the characters by just their outline.  Another form of lighting that was used were the torches the characters were carrying. These torches were often used as a source of light in the dark situations and this gave us a different form of light opposed to the camera lighting and natural lighting from the sun.

The lighting then changed in the second part of the scene when it moved to the more modern part. We saw the brightness of the lighting increased slightly and everything was a bit clearer.

Costume

The clothing of all the charters in the scene I saw was all really the same. We saw in the first part of the scene the characters were wearing traditional ‘Indiana Jones’ clothing which consisted of neutral colours like beige and browns and the hat you would expect them to wear, so the style and colours of the clothes wear very ‘outdoors’  and the clothing was appropriate for the location and the situation they were in

In the second part we saw we moved to the more modern part and the clothing of the characters there was really different. Again the clothing was in junction with the time and place and modern clothing was worn by the characters.

Camera angles

There are many camera angles in the clip we saw. There was a large use of camera shots taken from below. I think these are really good as you get to see a good viewing of everything. However we saw there were barely any shots taken from above. Through most of the scenes the camera angle stays constant and the same which I think is good as it doesn’t confuse the audience and it docent have an overload of effects used.

We also see many shots that are taken from behind. This is a type of shot I also  like as it seems like we are behind the character we get to experience what exactly he is going through.

The pace is also constant at many scenes and we see as the tension rises the pace speeds up and if they are going slow, the pace is there to match it.

Sounds

Throughout the clip we see that there are always sounds playing in the background. For most of it there are nature sounds of like birds and animals playing, but only for the part we are in the outdoor setting. As soon as we switch to indoors there are no non diegetic sounds playing.  When there are any diegetic sounds the volume of the sounds and sound effects decrease.

The pace of the music again speeds up at any point of tension and then again slows down when there are not important or tension parts of the film.

Sub- genres

Sub- genres

A sub genre for the film ‘John Tucker Mist Die’ would be something like kissing and hugging. This is something that is seen in many ‘chick flicks’ and is commonly used and is a typical technique. These are the kinds of things that the audience like teens enjoy. The film I am talking about show this a lot in many scenes and it is repeated throughout the whole movie. Another sub genre used would be happy endings; these again something that we see a lot of in teen films and is very typical and I think are over used in chick flicks. I think with the same typical things that they use they can become boring as what happens becomes very predictable in the films.

John Tucker Must Die reveiw

The film that I watched was ‘John Tucker Must Die’ I don’t normally watch ‘chic flicks’ or ‘romcoms’ so I thought I would watch a film of this genre for a change.

When I saw the trailer of this film I was really excited as I thought this film would be really funny and enjoyable. When I did watch the film my opinions did stay the same for the most. I felt it was really funny as most parts did make me laugh. however I felt it was like another typical teenage movie so I think they could have changed that part around to make it slightly different as it was obvious what would happen as it was so predictable which is the reason why I didn’t like this genre of films as they are mostly all the same and very predictable.

Perfume advert comparison

Between both these images there are many similarities along with many differences.

From the setting of each advert I noticed there were more similarities than differences. The obvious difference firstly is that the Chanel advert is set indoors on a train whereas the other advert it set outdoors. You can tell in the Chanel advert that the place she is in is very grand as the hardware in the train looks really expensive and the whole train part itself looks really expensive. Likewise the Ralph Lauren advert is also similar and the setting of the advert also looks really posh. In the background you can see as if the person is outside a mansion with high gates and clean cut hedges. Along with the character the other main attraction in the image is of the vintage car. The car is really big and is placed in the middle where it is definitely visible. So they both give of an expensive and high class vibe.

The characters used in both adverts are portrayed as very classy, elegant and high class people and this can be identifies from the clothes they are wearing and their posture. In the Chanel advert the model is wearing a long sleek gown type dress and in the RL advert the model is wearing a full 3 piece suit and with a vintage looking satchel and a fur coat over the shoulders. The expressions of the characters also tell us what they are like and also represent the perfume ad well. The Chanel models looks are really soft and innocent and very classy and elegant as she looks out the window just as the RL models expression are as his posture is really relaxed and he is giving off a cool and ‘look at me’ vibe.

The colours schemes used in both adverts appear to be very dull and subtle. Colours like navy blue, browns and dark greens are used and they are all very neutral colours. The colours really give off a fall and autumn vibe as both the adverts are part of the fall collection. The use of the brown hardware in the train in the Chanel advert give off a very luxurious feel and looks as if it is very expensive wood. The greens in the RL advert show fall time and are very neutral tones.

In the Chanel advert the product that is being advertised is a perfume and in the RL advert the product is more the whole fall collection of the brand.  Both products are part of really high end and luxurious brands.  The images  that are used and the way the advert is shown, shows that they are trying to sell a lifestyle to use as well as the product and they are saying that your life can become this classy and rich by wearing these clothes and buying these products.

lighting

This image shows lighting from a side angle

This image shows lighting from below

This image shows lighting from the front so it’s on the full image

This image shows lighting from a side angle from the left side

This image shows lighting from an above angle

 This image shows lighting from a below angle

This image shows lighting from behind

This images shows direct lighting from the front

this image shows lighting from the side to the profile

This image shows lighting from below directly upwards